Umbria Jazz, not only history but also a great present
The 50th edition of Umbria Jazz has not only been the celebration of a story. It has been an edition that has emphasized, as best as it could have, a festival in excellent health, capable of very attractive proposals met enthusiastically by the audience. For ten days Perugia has been the capital of the music culture. The vibes in the squares and streets of the acropolis with that mix of festivity , quality of life and music that the city offers citizens and tourists during Umbria Jazz, speak more clearly than the numbers. It is mainly from the strength of its history and solidity of its structure, starting from the artistic direction and the very high level of skills of its staff, that the festival draws the energies that launch it into the future. Umbria will still be able to count on its signature event.
More than 2,3 million of income of 40 thousands sold tickets with an average of 3,200 spectators at the Arena, more than 500 at Teatro Morlacchi and 1500 at Sala Podiani.
Also relevant the social data with more than 2 million followers during the festival: 1,621,483 on facebook, 68,000 post clicks, with a page coverage of more than 1 million users. A coverage of instagram of almost 70 thousands and 20 thousands viualisations per day. The UJ media team produced 16tb of photos and videos.
Radio Monte Carlo, the official radio of the festival, contributed to this excellent result with 122 hours live from Perugia, 70 interviews, and over 10 live programs, with a staff of 15 speakers and technicians.
The form-song highlited a defining theme of this edition: the songs of the outstading storyteller Bob Dylan; the more refined songs of the Italian songwriter Paolo Conte; the most famous hits of the Police orchestrated by Stewart Copeland; the repertoire of Rhiannon Giddens ranging from the American pop music and also Italian, Irish and Latin American; the blues rock of Joe Bonamassa and songs linked to the folk roots of Ben Harper.
A lot of jazz: an edition enlighten by the flashes of: Brad Mehldau trio, Branford Marsalis quartet, Enrico Rava- Fred Hersch duo, Bill Frisell quartet, Herbie Hancock stellar band, Italian stars Stefano Bollani and Paolo Fresu, but also by the “chamber” suffused atmosphere in the Galleria Nazionale dell’Umbria.
Particularly relevant the quality of the free concerts, remembering the first edition formula of the festival of 50 years ago: among the 130 free events the explosive debut of Ranky Tanky.
CLINICS and UJ4KIDS are two established events (Berkelee College of Music of Boston CLINICS) and the growing numbers of the workshops for children. A great success and a beautiful atmosphere for the preview of UJ4KIDS in Corso Cavour, animated by bands and “movida”.
Umbria Jazz does not stop. It is already time to think about the near future, with the JAZZ WEEKEND scheduled in Terni from the 14th to the 17th of September, and then the 30th anniversary of UMBRIA JAZZ WINTER in Orvieto (28th December – 1st January ).